Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the worlds leading businesses and brands spanning three continents.
His career started in interactive marketing and media back to his university in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia. Choosing to complete his final year of study in the USA at the University of Missouri, he received specific training in e-marketing and moved to New York City upon completion to begin his interactive media career.
Russell moved back to Australia to hold a foundation position at Neo Digital, a sub agency of emitch, Australia's largest online media buying agency at the time. Russell was responsible for developing a major financial client and others reporting directly to the General Manager. Leaving Neo Digital to pursue an opportunity in Dubai, he took his online skills and knowledge to the Middle East and North Africa implementing marketing strategies with the region's major clients including Mercedes Benz Middle East.
Upon returning to Australia, Russell established the Interactive department of Carat in the Melbourne office. Tasked with educating and upskilling clients and internal staff across online media strategy, he grew several blue chip clients across a vast array of industries in a short time frame.
Over the years Russell has held positions as an interactive account executive, business development manager, interactive media manager and online marketing strategist. With foundations in marketing and advertising, combined with extensive experience in interactive production and specialising in connecting audiences with online environments, Russell is qualified and capable of devising and implementing effective online marketing strategy.
Outside of The Interactive Group, Russell furthers his interactive pursuits through involvement with interactive networking events, conducts training programs tutoring on behalf of ADMA (Australian Direct Marketing Association), contributes to 'Marketing Magazine' and completed a Certificate of Digital Marketing to complement his university degree.
Over a career starting in New York, continuing to Perth, Sydney, Dubai and Melbourne, Russell has led interactive businesses or worked within teams spanning industries including:-
- Automotive
- Banking and Finance
- Dairy
- Electronics and Gaming
- Fashion
- FMCG
- Government
- Luxury
- Real Estate
- Retail
- Sports Marketing
- Telecommunications
- Travel and Logistics
Russell has worked with the following media and interactive agencies:
- Carat
- Cyber-NY
- Emitch
- Flipmedia
- Mindshare
- Unviersal McCann
Clients worked with:
- 3Di
- Accor Hotels
- Adidas
- Air Road Direct
- Better Homes
- Braun
- Cadbury
- Citibank
- City of Warnambool
- Davidoff
- Duracell
- Floorworld
- Fonterra
- GE Money
- Gillette
- Homefriday.com.au
- HSBC
- Jacobs Creek
- Jay Jays
- Joop!
- Just Jeans
- meBank
- Mercedes Benz
- News Digital
- Nintendo
- Nissan
- Portmans
- Rimmel
- Schweppes
- Siemens
- Tobin Brothers Funerals
- United Galleries
- Virgin Mobile
- Wizard
- Yamaha
Russell is also a senior consultant for P3Digital. P3 is an independent consulting company that provides marketers and advertisers with cost benchmarks, industry best practise knowledge, training and third party advice on how to maximise the value of their advertising budgets. P3 has more than 40 of Australia's top 100 advertisers using our services. P3 can help you find the right supplier, negotiate the ideal contract, benchmark your current costs or assess your current processes across Australasia, including China, Hong Kong, Singapore, SE Asia, Australia and New Zealand.